Pro Bono: Results Oriented Approach
Pro bono services enable civil society organizations to get a qualified expert assistance which is not otherwise accessible to them, thus helping them become more effective, increase outreach of their products and services and better serve their numerous beneficiaries. It leads to achieving sustainable and large-scale outcomes, and increasing social impacts of the assistance provided by the company.
- Pro bono programs are an example of strategic philanthropy, as they are targeting long term sustainable social impact
- Pro bono programs frequently generate a higher social return from the invested resources, compared to only financial contributions
- The impact scale of pro bono programs goes beyond the impact on the beneficiary organization - as a result of empowering civil society organizations, they become able to provide better services to their target groups, thus expand their social impact and achieving a “multiplier effect”.