Marketing Pro Bono Consultation, 2017

Pro Bono Provider: ACT - Analysis & Consulting Team

Beneficiary: Social enterprise "Babale"

Social enterprise"Babale" was founded by non government organization "Together for Real Changes". The founders of the organization are the parents of children and adults with disabilities.

There is creative workshop in "Babale", where adults with special needs are working and studying, at the same time there is the salon for exhibition and for sale of the their works. Decorative art models are created as a result of mutual work of painters, designers and special teachers.

Problem Description

The main challenge, social enterpise "Babale" is facing nowadays, is to achieve persistent sales. There are high levels of orders during the holidays and hence, the sales rate is increased, though it declines during non-holiday period. Consequently, it leads to financial instability of enterprise. "Babale" needs customised product development strategy and template for corporate offer to attract new corporate clients.

Services Delivered:

In 2017, following meetings were conducted between ACT and social enterprise BaBale, as part of pro bono consulting:

Introduction, planning future meetings - 2 Hours;

Creative session with participation of employees of ACT - 5 Hours

Review results of creative session - 2 Hours;

Creating product catalogue for "Babale" - 2 Hours;

Result of Pro Bono Mediation:

Results of Pro Bono Consultation: Product Develpment Guide and Product Catalogue

Mediator:

Pro Bono consultation is by the Center for Strategic Research and Development of Georgia within the frames of "Georgian Civil Society Sustainability Initiative". The initiative is funded by the European Union and co-funded by Konrad-Adenauer-Stiftung (KAS). The project is implemented by Konrad-Adenauer-Stiftung (KAS).