Pro Bono Consultation - Desing Communication Strategy, 2021

Pro Bono Provider: MBC

Beneficiaries: Social Workers' Union

The Union of Social Workers was founded in 2019 by 61 social workers. Today, the union unites 114 members and is actively involved in monitoring, identifying existing problems and advocacy processes in the field of social work.

PROBLEM DESCRIPTION:

Even though Union of Social Workers maintains a website and a Facebook page, and actively collaborates with the media, this public organization has worked and continues to work quite actively in the direction of external communications. However, it lacked a communication strategy and needed one to communicate more effectively with stakeholders.

SERVICES DELIVERED:

According to identified needs, microfinance organization "MBC" was involved in pro bono consultation. At the beginning of the consultation, the public relations and corporate responsibility manager of "MBC" - Tamta Aslanishvili, identified the needs of the union of social workers. As a result, it turned out that besides the communication strategy, the union needed logo update and relavant brand book. As a result of the joint work, which included meetings and online communication, a new logo of the "Union of Social Workers" was created, as well as a brand book and, of course, the communication strategy of the organization was created.

The consultation was held within the framework of the new pro bono project of "MBC" - "Mama Bono". The goal of the project is the economic empowerment of women and their involvement in the economic activities of the country. The women's group - mothers - is a priority within the project. Women who withdrew from economic activity or could not participate at all because of motherhood. Tamta Aslanishvili, the pro bono consultant of "MBC", got involved in pro bono consulting during the decree period and helped the pro bono beneficiary organization in launching a communication strategy.

RESULT OF PRO BONO MEDIATION:

As a result of mediation, the logo, brand book and communication strategy of "Union of Social Workers" were created.

MEDIATOR:

Pro bono consulting was mediated by the Center for Strategic Research and Development of Georgia within the frames of "Georgian Civil Society Sustainability Initiative". The initiative is funded by the European Union and co-funded by Konrad-Adenauer-Stiftung (KAS). The project is implemented by Konrad-Adenauer-Stiftung (KAS)