Creative Pro Bono Marathon 2016

On October 29-30 the Centre for Strategic Research and Development of Georgia (CSRDG) in cooperation with Georgian Pro Bono Network has organized the Pro Bono Creative Marathon, that was the first of its kind in Georgia.

The Marathon, was held in frames of Global pro Bono Week. It matched teams of seven leading Georgian advertising agencies with seven social enterprises.

The teams worked along previously agreed objectives to deliver customized marketing and PR plans for each beneficiary social enterprise that would help increase outreach of their products and services and consequently better implement their social missions. The Marathon turned to be very dynamic, participatory and creative.

On the next day, October 30, teams presented results of the pro bono work to each other, other employees of the participating agencies, as well as members of Georgian Pro Bono Network and other companies and media.

Participating Advertising Agencies:

• ABK

  Within the frames of Pro Bono marathon, creative agency - ABK created marketing strategy for social enterprise "Bemoni". Webpage

• Betterfly

  Within the frames of Pro Bono marathon, the representatives of Betterfly designied sales strategy for Social Enterprise "Autolife". Webpage

• Holmes & Watson

  As part of Pro Bono marathon, Holmes & Watson produced strategy for brand development and communication for Social Enterprise "Kodala". Webpage

• Leavingstone

  As part of Pro Bono marathon, the representatives of Leavingstone created marketing strategy for Social Enterprise "Babale".Webpage

• Metro

  Within the frames of Pro Bono marathon, creative agency Metro designed marketing strategy for Social Enterprise "Ikorta". Webpage

• Saatchi & Saatchi

  Within the frames of Pro Bono marathon, Saatchi & Saatchi produced communication strategy for Social Enterprise "Ethnodesgin". Webpage

• Windfor's

  Within the frames of Pro Bono marathon, representatives of Windfors created communication strategy for Social Enterprise "Bemoni". Webpage