Pro Bono Masterclass - Personal Branding, July 20, 2021

Pro Bono Provider: Profit Lab

Beneficiaries: Community Based Organizations

Community Based Organizations are mostly small scale organizations or informal groups, which serve the needs of the neighborhood or geographical communities (neighborhood, district of the city, village, small town, etc) or take care of the interests of the residents of this community.

PROBLEM DESCRIPTION:

Personal branding is a new and interesting topic in which people are becoming more and more interested in. Thus topic is becoming more and more relevant. Each person creates his own image in society in different ways and, consequently, has an impact on people or on various process. Shrotly, this is what branding itself is, the same as personal branding.

What is personal branding? Each person, whether they like it or not, creates his/her own image in society in different ways. This is self-branding - how you present yourself online or in a real environment: image, conversation, correspondence culture, attitude towards others, etc. By "selling" ourselves through self-branding, delivering it to potential employers and partners, it is one of the keys to our success. We build ourselves as a business with personal branding, so it is essential to know what factors to consider when working on ourselves.

Due to the fact, that Community Based Organizations are managed by women leaders who plan and manage various projects and initiatives, have different stakeholders and it is necessart for them to take care of personal branding. Hence a Pro Bono webinar about "Personal Branding" was conducted.

SERVICES DELIVERED:

On July 22, 2021, Marika Mchedlidze, Founder of Profit Lab - Branding Specialist, Positive and Transcultural Psychoconsultant - conducted a Pro Bono Masterclass about Personal Branding.

The participants received information about the following topics:

• What is personal branding and why is it important?
• What are the stages of a brand building process?
• What are the benefits and challenges at each stage and how do we get started?

RESULT OF PRO BONO MEDIATION:

Pro Bono Masterclass about Personal Branding

MEDIATOR:

Pro Bono masterclass is mediated by the Center for Strategic Research and Development of Georgia within the frames of Civil Society STAR Initiative: CSOs as Sustainable, Transparent, Accountable and Resilient Development Actors in Georgia’. The project is funded by the European Union and Konrad-Adenauer-Stiftung.