Branding of social concept store/showroom “Eski” 5.05.2022 - 16.09.2022

Pro Bono provider: Saatchi& Saatchi

Beneficiary: Social Enterprise Alliance Georgia (SEA)

Problem description: Social Enterprise Alliance Georgia (SEA) is a unified platform of social enterprises, which helps to protect the common interests of the members, increase the awareness of the sector in the society, share experiences, and develop effective mechanisms of cooperation between sectors. Alliance aims to promote the concept of social entrepreneurship and promote the sustainability and institutional strengthening of social enterprises (including sales and product development).

To achieve this goal, the Alliance decided to create a store with a social concept. Branding was necessary to present the concept of the store.

Services delivered: Based on the identified needs, the cooperation with the advertising agency and social enterprise alliance in the direction of social concept store/showroom branding started in 2022, May and wrap up with the opening of the store on September 16.

On the part of the company, 6 employees were involved in the project and 128 pro bono hours were spent. On the basis of branding, the name of the store, the visual identity, and the concept were created. Developed communication strategy, style of relationship with customers, and tone of voice. Prepared: a logo, presentation material, posters, individual figures, and forms for social media. Packaging and information flyers. Which, in general, determines the style of the store.

Result of Pro bono mediation: The representative of the advertising company Saatchi & Saatchi, prepared the complete branding of the store with a social concept, including naming - "Eski", logo, communication strategy and concept of design.

Mediator:

Pro bono services was mediated by the Center for Strategic Research and Development of Georgia within the frames of "Georgian Civil Society Sustainability Initiative". The initiative is funded by the European Union and co-funded by Konrad-Adenauer-Stiftung (KAS). The project is implemented by Konrad-Adenauer-Stiftung (KAS)