Marketing and PR

Many non-profit organizations are facing the following challenges: uncertainty in the web pages, the mysteries of marketing and communication, strategic changes which also require a revision of the communication concept, etc. The list is long and the resources are scarce. At the same time, there are many experienced professionals whose expertise lies precisely in these areas and who are looking for an opportunity to use their professional skills to provide pro bono services for non-profit organizations.

• Create Booklet

  An appealing brochure is a powerful marketing tool to attract new supporters and share important information with prospective target group. By providing this service, professional writers and graphic designers assist non-profit organizations to develop appropriate layout and texts for brochure to send the important messages to the appropriate target group.

• Corporate Identity

  An attractive and uniform visual appearance of an organization is viewed as a professional approach by donors, target groups and other stakeholders. By providing this service, graphic designers develop a corporate identity together with non-profit organizations, including the following steps: the main target groups are identified and the personality of a brand is developed, appropriate visual elements (e.g. logo, Power point, Slide design, etc.) are formed, etc.

• Brand Building

  Experienced specialists and professionals from the fields of (brand) marketing, advertising and communication support non-profit organizations in the creation and development of their brands to position themselves memorably and effectively.

• Marketing and Communication Plan

  By providing this service, experienced marketing and communication managers together with non-profit organizations, develop a marketing and communication plan. Marketing and communication plan incorporates the marketing objectives of an organization, such as: what is the meaning of successful communication for them? What are the goals to be achieved and measured? This includes online and off-line marketing for all relevant stakeholders.

• Public and Press Relation

  Experienced professionals in the area of PR, public and press relations support non-profit organizations to develop and optimize their communication for public or press. The core directions are: concepts and processes for effective external communication and development of core messages for various target groups of the organization and press. As a result, non-profit organizations will be able to improve their external communication, so that they can advance their mission even better.

• Social Media

  Social media professionals support non-profit organizations to increase their coverage through effective marketing via social networks such as: Facebook, Twitter, Linkedin, etc. These are the ways how good ideas may reach even more dedicated people. Experts provide tips and tricks about social networks: what is a good post or tweet? How often should the organization be active? how do you build a network of interested users at all, etc.

• Texts

  Texts are the heart of external communication. Hardly a website, a brochure or flyer come out without them. Generally, professionals in this area help non-profit organizations to optimize their impact on different target groups by producing clear and informative texts.

• Translations

  Many non-profit organizations have various stakeholders, among them foreign ones, such as: donors, partners, etc. Engaged translators or firms specialized in this area, help non-profit organizations translate important texts (documents, website texts, flyers or statutes) into other languages or vice versa.

• Create Category Suitable for You

  Communication and marketing is essential for organizations. If you are a non-profit organization and consider that you need an advice in communication or marketing but have not found the right category, simply address us and we will assist you to formulate the right category or create a new one based on your needs, because responding to your needs is our promise.

• Commit Yourself as a Pro Bono Firm

  CSRDG enables professionals in Georgia to use their skills for our society’s welfare in new areas of responsibility. As a pro bono intermediary organization, CSRDG is working to forward the pro-bono inquiries from non-profit organizations to the pro-bono-interested companies and to save their effort. If you are a dedicated professional in marketing and communication and want to provide pro bono service but you have not found the right category here, simply address us and we will help you to connect with appropriate beneficiary.

The Text is adapted from online source provided by Proboneo.