On July 22, the consulting company "Profit Lab" conducted a Pro Nono Masterclass about Personal Branding. The masterclass was led by Marika Mchedlidze - Branding Specialist, Positive and Transcultural Psychoconsultant. Representatives of community based organizations and social enterprises attended the pro bono masterclass.

Participants received information about the following topics: what is a personal branding and why is it important? What are the stages of a brand building process? What are the benefits and challenges of each stage? How to start?

Consulting company "Profit Lab" is a member of the Georgian Pro Bono network since 2018.

Pro Bono Masterclass was mediated by the Center for Strategic Research and Development of Georgia within the frames of Civil Society STAR Initiative: CSOs as Sustainable, Transparent, Accountable and Resilient Development Actors in Georgia’. The project is funded by the European Union and Konrad-Adenauer-Stiftung